767 Fifth Avenue, a pinnacle of luxury and prestige. Known as the General Motors Building, this iconic 50-story, 705 ft office tower in the heart of Manhattan offers the highest rents in NYC. Located at Grand Army Plaza on the southeast corner of Central Park, it stands as a true Trophy Class A building.
Historical Facts:
- Original Developer: The building was developed by Erwin S. Wolfson and completed in 1968.
- Architectural Design: Designed by Edward Durell Stone and Emery Roth & Sons, the building’s modernist design stands out with its sleek white marble façade, making it one of the most recognizable skyscrapers in Manhattan.
- Former Site of the Savoy-Plaza Hotel: Before the construction of the General Motors Building, the site was occupied by the grand Savoy-Plaza Hotel. The hotel was demolished in 1965 to make way for the modern office tower.
- Ownership by General Motors: The building became known as the General Motors Building when General Motors acquired it shortly after completion in 1968. The company’s headquarters were located here until 1992.
- Prominent Location: Its location at Grand Army Plaza places it at the southeast corner of Central Park, making it highly visible and strategically located near luxury retailers and landmarks such as the Plaza Hotel and Fifth Avenue shopping.
- Apple’s Cube Entrance: In 2006, Apple opened a flagship store in the building’s plaza, featuring a 32-foot glass cube entrance designed by Steve Jobs himself. This cube has since become a cultural landmark in New York City.
(All pictures by Richard Plehn. Some of the information has been taken from Wikipedia)
